Techstars Logo Refresh

Over the course of roughly a month, Heavy Heavy designed a new logo lockup for Techstars and an extended set of graphic standards to tighten up their visual identity system. We addressed the geometry of the mark by pulling the type out from the confinement of the star and mountain graphic. This helped to balance the mark a bit further and increased legibility at proportionally smaller sizes.

Much of this project was focused on developing an extensible style guide for Techstars to use throughout their ongoing marketing and communication collateral. We developed rules for how to use the mark, typographic guidelines, margins, and various secondary color styles.