Pressable Naming & Logo Design

Formerly known as ZippyKid, the WordPress hosting providers needed a more grown up identity to match the new vision of the company.

Working closely with the core stakeholders, we came up with a slew of names and visual treatments. The main goal was to smarten up the identity while maintaining the fun and approachable attitude that had served them so well. Pressable was born. Pressable has since been acquired by Automattic.