ZeroVM, a product developed by the brainiacs at LiteStack and recently acquired by Rackspace, needed a fresh modern look so the team could approach investors and enterprise customers alike.
The only real major direction from the client was to incorporate a seagull into the mark. After some toiling in the production phase, we came to a finished mark they could use to create promotional items and make a splash at trade shows and conferences. This minimal approach stood out from the
developer-designed artwork prevalent at trade shows and garnered the team tons of interest.